Business Data Analytics in Netsuite

Business Data Analytics in Netsuite

In today’s modern business environment, more companies are seeking a competitive edge through data analytics and business intelligence. Several powerful tools have become available to enable businesses to find answers to their questions faster and more clearly than ever before. NetSuite is a large, complex system with a tremendous amount of data, possibly with valuable insights just waiting to be unearthed. Here at Squire, our goal is to provide you with the tools and the support to enable your business to make decisions based on the best data-driven information available. As a NetSuite user, we suggest considering three tools to help you uncover answers to your questions that may be buried in NetSuite data.

SuiteAnalytics Workbook

NetSuite Release 19.1 brought about the debut of SuiteAnalytics Workbook, an internal tool for displaying data to answer business questions. This tool is available to all NetSuite users, and with the latest Release 19.2 update, included are several prebuilt workbooks designed to provide helpful information for users in nearly any role. This tool’s greatest strength is its native home in the NetSuite system. This means that SuiteAnalytics Workbook can easily access your NetSuite data. Another benefit is the ability to place pivot tables and charts on your NetSuite dashboard with ease when using this tool.

While SuiteAnalytics Workbook has its benefits, users should be aware that it comes up short on features when held up next to more robust Business Intelligence platforms. For example, the tool offers few visualization options. Charts are limited to a few types, and the customization and formatting options leave much to be desired. Furthermore, due to its NetSuite nativity, SuiteAnalytics Workbook is limited to data housed in your NetSuite account. If these issues are something you can live with and you’re looking for a more viewer-friendly alternative to saved search reports in NetSuite, SuiteAnalytics Workbook can be a great way to produce visual reports with little to no coding or querying language background.


Tableau is a popular Business Intelligence software that enables a user with no data analytics experience to create and customize a wide variety of visualizations, drawing answers to business questions from nearly any data source. Tableau is installed on a desktop, but also allows you to host your workbooks online and share with others across multiple devices. In the hands of an experienced data analyst, Tableau becomes an incredibly powerful tool for providing insights into your data that are presented in user-friendly, interactive charts. Tableau also boasts a seamless connection to your NetSuite system, allowing you more robust visualization while still giving you easy access to your NetSuite data.

Unlike SuiteAnalytics Workbook, Tableau is a pay-to-use program with prices varying by subscription level. Furthermore, the bulk of work done in Tableau is performed on a Tableau-equipped machine. This can be somewhat limiting for users who are looking for a more flexible cloud-based option. However, you may find these setbacks minor when compared to the benefits you receive from using Tableau in your business.


Similar to Tableau, Domo is a robust and dedicated Business Intelligence platform that provides easy visibility into what is going on in your business. Domo boasts some interesting differentiators. Ultimately, Domo is a Business Intelligence tool for business users. It includes several unique features designed with the sole purpose of giving actionable, timely insights to users at all levels of your organizational hierarchy and across all departments. Domo is completely web-based, allowing you to not only view visualizations online, but create them online as well. Domo makes it easy to include summary numbers on each chart, allowing you to see the answers you want at a glance. With a higher focus on well-organized dashboards, Key Performance Indicator alerts, plus a robust built-in collaboration feature called Buzz, Domo extends data analytics beyond data specialists and shares it across your entire organization.

Like Tableau, cost may be a concern when using Domo in your business. However, the platform’s emphasis on actionable, timely business insights, as well as its NetSuite connectivity capabilities, make Domo our Business Analytics tool of choice.

If you would like to enhance your NetSuite capabilities through one of these tools, please contact us. Our experience with data management combined with our familiarity with your business, qualifies us as an excellent source to provide and support your business data analytics needs.

Recent Articles from Squire’s NetSuite Experts